Long Term Care Magazine
This multi-page, four-color story began with a cover shot and then detailed an exciting repositioning with a beautiful, new IL expansion.
Environments for Aging
We placed a multi-page, four-color story that shared how brand new concepts in open design are transforming senior communities.
Fort Worth Magazine
This epic multi-page, four-color treatment detailed the arrival of The Stayton at Museum Way in several dozen different ways. Stunning visuals!
The Glebe Expansion & Repositioning
Stratos delivers a shower of print AND TV on small Daleville, VA, to cover their groundbreaking on $25M expansion and plan to sell 22 new cottages! Community branding, executive interviews and online story coverage by outlets were especially robust.
The Summit Expansion & Repositioning
Stratos delivered major media coverage from both Roanoke and Lynchburg, VA for this $80M expansion. This included a strong industry visibility via senior publications, and excutive interviews. Online versions gave major play to superb photos and graphic.
WSLS -TV 10 ABC Huge Expansion - The Summit
This large outlet from Lynchburg VA also responded with a powerful multi-media story on this $80M expansion. This TV story shared a broad mix of graphics and was carried across online. The online story also shared. a gorgeous photo of the brand new BlueRidge commons area & coffee shop!
ABC - TV 13 The Summit Expansion
The Summit in Lynchburg, VA, received a lavish story package from ABC-TV 13 for their $80M expansion groundbreaking. This TV story featured multiple graphics and and a dynamic interview with the Marketing Director. The online version offered up 10 high-impact graphics ond followed our press release very closely!
The Glebe Expansion - WFXR - Fox TV
TV swarmed the groundbreaking for a $25M expansion for The Glebe. This was unusual due to The Glebe's location in little Daleville, VA. Both TV and online featured striking graphics and photos. An interview with the Marketing and Sales Director offered strong selling points. A link to the community website was included.
WDBJ - TV 7 CBS - The Glebe Expansion - Dynamic Branding
The Glebe garnered massive TV coverage and online coverage, featuring major branding elements like huge posters, a visionary CEO speeche, and striking visuals. Comments by the Chief Marketing Officer bordered on an informercial. This was truly, a "model PR story" at every level of coverage.
Community Expansion Story
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TV Loves Boxing for Seniors Who Are Fighting Parkinson's
When a local senior living provider offers boxing lessons to those in their 80s and 90s, you might imagine there would be no takers. You would be wrong. Watch elderly residents mix up their punches to build stamina, coordination, and balance. The good news: no one punches at each other. And, no one's having more fun than their trainer, a former pro boxer who prefers the grins of seniors to the glory of fistic fame.
Round Two: Boxing Story Gets Multiple TV Coverage
It's great to get multiple TV stories form different TV outlets in one day! Here is "Round Two" of the Seniors box against the debilitating effects of Parkinsons Disease. Surprisingly, it's just as popular with the ladies as it is with the senior gents. The senior community wins too. This story positions it as a place where fun and adventure still get front row seats. Everyone at the community looks forward to the weekly "Fight Night."
Fundraising PR Campaign Runs Across Mississippi
A brilliant fundraising idea that lets local citizens invest in an endowment fund for seniors, resulted in major brand impact and participation for one Mississippi senior living provider. A single TV interview was played across four local markets. The overall impressions propelled "Endow Mississippi" to major success as a way to help senior residents stay in their homes when their funds run out.
Global PR Program
We developed a refreshed ICA branding platform to support their new service introduction. This release was distributed in a nine-nation PR blitz, including top media outlets and websites. In all, our release was translated into nine foreign languages, matched to the key markets ICA serves worldwide. Importantly, we can provide equally hard hitting PR campaigns in your local markets--large, medium and small.
New ICA Website
To capture fast-growing interest in the new service, Stratos created a brand new website for ICA in three weeks. This function-rich website was developed right inside Hubspot CMS and integrates fully with all other ICA marketing functions. Stratos developed the entire website strategy, content architecture to stimulate maximum engagement and encourage regular return visits. Visit the new ICA Website.
New ICA Content
As leads pour into the website, they must nurtured and engaged. Stratos design and created a strategic content program designed to inform, position and build preference for the ICA's approach to dementia care. This initially included a white paper, a family of sales flyers, online e-books in various languages, and links to multi-media interviews by ICA Founder Dr. Ethelle Lord. These assets are readily accessible on the new ICA Website--and shareable via email.
New ICA Social Media
A world class thought leader like Dr. Lord certainly needed her own new blog. We named it Transactions, in alignment with the TDI Model. We obliged and also integrated all of ICA's social media with the website itself. This supported our goal of creating a robust customer journey than meshed content and conversation with more straightforward sales messaging.
PR/Digital Ad Campaign
Here, AI technologies boosted press release awareness using ad-driven amplification to optimize reach and deliver maximum impact. This utilized Google Ad Sense, Google Analytics, as well as display, in-feed, search, native, and contextual advertising on major media websites and social platforms. See the entire digital ad campaign in samples above this case study.
Hubspot CRM Sales Pipeline
A true customer journey has to include the sales and contracting process. That's why we built a robust Hubspot CRM data management platform for ICA. At the core of this platform is the web site we built using Hubspot CMS, which transfers all web site inquiries into the sales pipeline for content and sales management. We also conduct e-marketing and automation from the same platform. A robust analytics dashboard rounds out the package.