Long Term Care Magazine
This multi-page, four-color story began with a cover shot and then detailed an exciting repositioning with a beautiful, new IL expansion.
Environments for Aging
We placed a multi-page, four-color story that shared how brand new concepts in open design are transforming senior communities.
Fort Worth Magazine
This epic multi-page, four-color treatment detailed the arrival of The Stayton at Museum Way in several dozen different ways. Stunning visuals!
Global PR Program
We developed a refreshed ICA branding platform to support their new service introduction. This release was distributed in a nine-nation PR blitz, including top media outlets and websites. In all, our release was translated into nine foreign languages, matched to the key markets ICA serves worldwide. Importantly, we can provide equally hard hitting PR campaigns in your local markets--large, medium and small.
New ICA Website
To capture fast-growing interest in the new service, Stratos created a brand new website for ICA in three weeks. This function-rich website was developed right inside Hubspot CMS and integrates fully with all other ICA marketing functions. Stratos developed the entire website strategy, content architecture to stimulate maximum engagement and encourage regular return visits. Visit the new ICA Website.
New ICA Content
As leads pour into the website, they must nurtured and engaged. Stratos design and created a strategic content program designed to inform, position and build preference for the ICA's approach to dementia care. This initially included a white paper, a family of sales flyers, online e-books in various languages, and links to multi-media interviews by ICA Founder Dr. Ethelle Lord. These assets are readily accessible on the new ICA Website--and shareable via email.
New ICA Social Media
A world class thought leader like Dr. Lord certainly needed her own new blog. We named it Transactions, in alignment with the TDI Model. We obliged and also integrated all of ICA's social media with the website itself. This supported our goal of creating a robust customer journey than meshed content and conversation with more straightforward sales messaging.
PR/Digital Ad Campaign
Here, AI technologies boosted press release awareness using ad-driven amplification to optimize reach and deliver maximum impact. This utilized Google Ad Sense, Google Analytics, as well as display, in-feed, search, native, and contextual advertising on major media websites and social platforms. See the entire digital ad campaign in samples above this case study.
Hubspot CRM Sales Pipeline
A true customer journey has to include the sales and contracting process. That's why we built a robust Hubspot CRM data management platform for ICA. At the core of this platform is the web site we built using Hubspot CMS, which transfers all web site inquiries into the sales pipeline for content and sales management. We also conduct e-marketing and automation from the same platform. A robust analytics dashboard rounds out the package.