About Us

Supporting Your Mission

Our Vision

To Achieve Your Occupancy and Revenue Goals through Breakthrough Marketing, PR and Sales Support.

At Stratos, our vision is clear - to provide the strong support and guidance companies need to achieve their core goals of high occupancy, revenue, and exceptional customer experiences. We understand the increasingly complex challenges facing B2C and B2B sectors. Ever-evolving technologies raise the bar higher each year for competing and sustaining ROI-driven business models.

Our focus extends to helping clients gain new customers and residents, meet occupancy or sales targets, and replace those who have left. We believe in our clients' mission to create an exceptional experience for their customers and families.

In essence, our vision is to propel your business to the next level. We strive to provide the technologies, strategies, and real-world guidance to optimize your marketing and sales. This allows you to compete at the highest level while sustaining your business model and achieving your core goals of occupancy, revenue, and customer experience.

Strategy & Innovation

Stratos: What's In a Name?

As our name implies, we recognize the urgent need for breakthrough innovation to overcome the hurdles of growing competition, economic adversity, supply chain disruptions, and labor shortages. The old marketing playbook just doesn't work anymore—it's time to adapt or risk falling behind.

That's why Stratos leverages next-level tools, strategies, and exciting new technologies to deliver extraordinary solutions to any occupancy challenges. Our reinvented, best practices help generate marketing campaigns with higher impact and breathtaking speed-to-market. As an early adopter AI agency, we provide faster, smarter, and more targeted results the first time, all while lowering costs.

Join us in the upper levels of possibility. Let Stratos' AI-powered marketing propel your community above the competition and obstacles holding you back. It's time to soar higher with innovative technology and never-before-seen ideas that will revolutionize your marketing and revolutionize your results. The future of senior living marketing is here.

"Much has been made of the new generative version of artificial intelligence--and for good reason. But it's only half of the equation." - Stratos Principal, Bill Pemberton

Without wise human guidance, today's techology marvels can easily result in a "misguided missile." There is simply no substitute for proven human intelligence--gained from long and hard-won experience gained over decades. That's when tech breakthroughs perform their best. And it's why Stratos focuses on finding only the most experienced experts possible--across the key fields our clients need. Afterall, isn't wise guidance why you hire an agency in the first place?

Bill Pemberton, Principal, Messaging, PR, Growth Strategist

Bill has earned his marketing spurs over several decades, from global programs for Fortune 100 giants to helping launch internet start-ups. Bill has spent the last 16 years serving several top-tier senior marketing agencies in various capacities, including PR, brand and creative strategy, client service, and strategic business development. Bill’s work covers the full lifecycle of senior communities, from blue-sky planning and pre-sales, through construction, soft and hard grand openings, repositionings, special event planning, rebranding, greenfields, turnarounds, fundraising, and more. Besides vision and strategy, Bill also brings hands-on skill sets including brand development, media relations, copywriting, CX design, e-marketing, Web dev, and more. Bill's vision is for Stratos to be your one-stop shop for achieving your revenue and growth goals.

Nikoleta Barboni, Social Media and Content Producer

Nikoleta is an amazing talented and hardworking creative who believes in being a student of life and seeks to enhance the lives of everyone she meets. Starting out in diplomatic circles, she found her calling as an innovative content creator and marketing guru. She is ready to tailor the ever-evolving world of internet marketing to the needs of your brand. With experience in concept generation, graphic design, campaign implementation, video editing, website design, and more, there’s no problem too big or too small. She creates a frictionless experience for the end-user as they explore all the great things your brand has to offer. Every business development agency needs a Nikoleta to bring the very latest in fast emerging social channels. We're glad she's ours!

Benny Bennafield, Digital & Data Marketing Strategist

D. Benny Bennafield is an experienced marketing expert and entrepreneur with a passion for innovation and technology. He has led marketing and new business teams at global advertising agencies, managed multi-million-dollar accounts, and built start-up companies from nothing. With a degree in computer technology, he not only understands marketing, he knows how to use technology to connect brands with consumers, including now helping companies connect with customers and prospects leveraging custom AI derived models and custom datasets. Benny can wrap your customer journey up in a fully integrated matrix of digital technology to deliver a Customer Journey that sizzles, while keeping your ROI stunningly streamlined.

Michelle Fernandez, Campaign Strategist & Account Supervisor

Michelle Fernandez is a top, senior-level marketing professional with more than 20+ years of experience. She has grown revenue and clientele for companies across healthcare, hospitality, tech, executive coaching, clean energy, HR, and ESG. Her proven expertise spans many areas; communications, marketing, customer success, and business development. Whether it’s breakthrough brand and marketing solutions for organization wins in staffing and company culture building, she brings the inventive and high-energy thinking that defines us as an agency. "Mimi" also knows how to keep your entire CustomerJourney in motion--and highly-adaptable to changing market realities. That's Human intelligence with a capital "H."

Kevin Kuykendall, Creative, Photo & AI Wizard

Kevin is a master creative director across all forms of media--including exciting new AI applications! He served as the top design and marketing head for a leading senior living design studio, so it makes sense for him to lead our creative! Equipped with decades of experience in both traditional and digital media, he brings an integrated design mindset that will ensure Kevin keeps us at the tip of the spear on what's happening in multi-media production, especially AI.

Heather Lynch, Sales Strategist & Training Guru

Heather brings decades of direct senior living sales experience to the table for every project. Having worked on both sides of the desk, as a sales person and sales training consultant, she knows how to bring out the ultimate potential in each client setting. She's also savvy on the latest in "sales stack" technology and can make sure your sales team has the best in sales tools--and knows how to use them! When your CRM and sales team are humming the same tune, they can make wonderful music!

Jennifer Pemberton, Brand & Content Architecture

Jennifer brings Fortune 100 expertise to Stratos as our Brand and Content Strategist. She earned her chops leading the brand, PR, and marketing for a billion-dollar company, and later as a sought-after branding expert by equally large companies and branding agencies. Her ability to establish your brand positioning and narrative is second to none, and she can project your brand across any kind of content channel, including PR. Her global perspective prepares us to take your brand worldwide!

Carolyn Rayner, Tradeshow & Events Specialist

As a former top marketing agency principal, Carolyn understands the big picture on business development. She's served some of the largest corporations in nation, and when it comes to the world of tradeshows and events, she puts your brand in the driver's seat. She brings unrivaled experience; from master planning your tradeshow presence, to booth design, and all the endless details that go with successful venue marketing. She can plan and deliver promotional give-aways that are crazy good!