About Us

Who Are We?

Master Strategists. Savvy Storytellers. Your Seasoned Partners in Growth.

Stratos was built on the belief that in today’s fast-moving, information-saturated world, brands need more than conventional marketing to thrive. In today’s information economy, you must dominate the earned media sphere, as well as your owned and paid media.
 You also need clear strategies, compelling stories, and integrated solutions that meet audiences where they are. With decades of blue-chip experience and deep industry knowledge, we specialize in Health, Housing, Hospitality, Technology, and Transportation.

Our boutique consultancy is designed to provide senior-level expertise and tailored strategies for every client. That includes direct clients as well as other agencies who lack our particular focus on PR and content.   

We don’t believe in cookie-cutter solutions: we believe in crafting narratives that reflect your unique value and resonate with your audience.  Whether it’s refreshing your brand, getting you in the headlines, creating content ecosystems, or designing customer journeys that convert, we’re here to help you succeed—every step of the way. Call us for a free one-hour consultation on how you can elevate your expectations! 

Strategy & Innovation

Stratos: It All Begins with Strategy.

At Stratos, strategy isn’t just part of what we do—it’s the core reason clients hire us. The name “Stratos” comes from ancient Greek, meaning “small, agile army.” Each stratos was commanded by a seasoned general called a strategoi—clearly a distant cousin to the word strategist. That’s us: agile, innovative, and directed by master strategists at the top of their game.

The Greeks were legendary not only for their winning strategies but also for their technological innovation. They dominated the land with their impenetrable phalanxes and ruled the seas with their mysterious "Greek fire." We may not be quite legendary (yet), but we have a reputation for delivering rapid, winning strategies that leverage cutting-edge technology to the fullest. (And yes, we’re history nerds too.)

The Greeks also gave us timeless narratives—think Homer and The Odyssey, an epic story for the ages. Like Homer, we’re master storytellers, ready to craft a brand narrative that sings and makes heroes out of your team in the eyes of your customers and prospects. Never underestimate the power of storytelling.

Bill Pemberton, Founder: PR, Content & Growth

Bill has earned his marketing spurs over several decades, from global programs for Fortune 100 giants to helping launch internet start-ups. Bill has spent the last 16 years serving several top-tier senior marketing agencies in various capacities, including PR, brand and creative strategy, client service, and strategic business development. Bill’s work covers the full lifecycle of senior communities, from blue-sky planning and pre-sales, through construction, soft and hard grand openings, repositionings, special event planning, rebranding, greenfields, turnarounds, fundraising, and more. Besides vision and strategy, Bill also brings hands-on skill sets including brand development, media relations, copywriting, CX design, e-marketing, Web dev, and more.

Jen Pemberton, Brand & Content Architecture

Jen brings Fortune 100 expertise to Stratos as our Brand and Content Strategist. She earned her chops leading the brand, PR, and marketing for a American Airlines Cargo, a billion-dollar company, and later as a sought-after branding expert by equally large air cargo companies and branding agencies. She's also a tech whiz. She helped get SmartKargo off the ground as a world leading could-based software companu. Her ability to establish your brand positioning and narrative is second to none, and she can project your brand across any kind of content channel, including PR. Her global perspective prepares us to take your brand worldwide!

Heather Lynch, Sales Strategist & Training Guru

Heather brings decades of direct senior living sales experience to the table for every project. Having worked on both sides of the desk, as a sales person and sales training consultant, she knows how to bring out the ultimate potential in each client setting. She's also savvy on the latest in "sales stack" technology and can make sure your sales team has the best in sales tools--and knows how to use them! When your CRM and sales team are humming the same tune, they can make wonderful music!

Nikoleta Barboni, Social Media and Content Producer

Nikoleta is an amazing talented and hardworking creative who believes in being a student of life and seeks to enhance the lives of everyone she meets. Starting out in diplomatic circles, she found her calling as an innovative content creator and marketing guru. She is ready to tailor the ever-evolving world of internet marketing to the needs of your brand. With experience in concept generation, graphic design, campaign implementation, video editing, website design, and more, there’s no problem too big or too small. She creates a frictionless experience for the end-user as they explore all the great things your brand has to offer.

Michelle Fernandez, Strategist & Account Supervisor

Michelle Fernandez is a top, senior-level marketing professional with more than 20+ years of experience. She has grown revenue and clientele for companies across healthcare, hospitality, tech, executive coaching, clean energy, HR, and ESG. Her proven expertise spans many areas; communications, marketing, customer success, and business development. Whether it’s breakthrough brand and marketing solutions for organization wins in staffing and company culture building, she brings the inventive and high-energy thinking that defines us as an agency.

Kevin Kuykendall, Creative, Photo & AI Wizard

Kevin is a master creative director across all forms of media--including exciting new AI applications! He served as the top design and marketing head for a leading senior living design studio, so it makes sense for him to lead our creative! Equipped with decades of experience in both traditional and digital media, he brings an integrated design mindset that will ensure Kevin keeps us at the tip of the spear on what's happening in multi-media production, especially AI.