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PR/Media Relations

Great PR centers around positive news stories about your brand that catch prospects even before they Search. Traditional media coverge adds credibility to your message and points them to your online content, for leads nurturing along your customer journey.

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Content Strategies

Strategic content offers prospects relevant messaging about your brand that tracks with the stage of sale. It guides and engages them along a customer journey from brand awareness to sales-ready leads for your sales team to close the deal.

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Stratos Conversion Strategies

Sales-ready leads require a fine interplay between the prospect and sales person. All messaging before during and after the sale must be spot-on to close and keep the sale in place. We support your conversions with both strategic messaging and CRM support.

Learn about Stratos Conversion Strategies

Brand journalism is the craft of creating content that informs and educates first—while subtly shaping brand preference. It bridges the gap between storytelling and marketing, delivering value-driven narratives that resonate with audiences. At its best, brand journalism captures attention, builds credibility, and inspires trust, positioning your brand as a thought leader.

When done strategically, it not only secures news coverage by aligning with journalists' needs for meaningful stories but also attracts prospects by offering compelling engagement opportunities. This approach guides them through the buyer's journey—from initial awareness to becoming a sales-ready lead—seamlessly blending information with persuasion.

Why You Need a Brand Journalism Layer in Your Business Development Program

Modern consumers are more discerning than ever. Navigating a sea of information requires advanced search, AI tools, review boards—and a constant stream of influencer input. They’re also in a hurry.

Relying solely on digital ads and social posts is like throwing snowballs at a jet plane. It’s ineffective and burns through budgets while generating unqualified leads. What’s the solution?

Catch prospects before your competition does.
Start with a compelling presence in traditional and news media. When your story resonates there, consumers may skip the search stage entirely—your brand is already top of mind. If they do search, news content linking back to your site ensures you’re on page one. Links from trusted news outlets are gold for search engine relevancy.

Guide them seamlessly to sales conversion.
Once they’re on your site, lead them on a journey tailored to their buying stage. Deliver content that meets their needs, answers their questions, and makes it easy for them to take the next step. Make them feel like they’re your only prospect. That’s the new gold standard. Ironically, it provides much higher impact than conventional marketing--but at a fraction of the cost.

Why Stratos?
Stratos is a leader in the sectors we serve, with unmatched expertise. We understand how to harness the power of media relations to build your brand, engage key audiences, and guide them into your content ecosystem—all the way to conversion.

Keep reading to see how we deliver results.

Dr. Ethelle Lord
Founder of International Caregivers Association
"It is with great pleasure and honor that I can speak of the work of PR/Marketing professional Bill Pemberton at Stratos Communications. Beginning with a clear agenda to launch our new Transactional Dementia Intelligence (TDI Mode) at the International Caregivers Association (ICA), the work that he delivered was exceptional and effective in producing results. He is a wonderful human being and team member. Discovering Bill and Stratos Communications propelled the ICA on an upward and positive business strategy to make a real difference in the world of dementia care."

Patricia Sheehan
Manager, Communications at Nestlé USA
"Bill is the consummate public relations professional. I collaborated with him on several stories while I served as editor-in-chief of Long-Term Living magazine, a B2B publication serving the skilled nursing and senior living industries. Bill did his homework; he studied our audience and editorial calendar and only pitched stories that were substantial, compelling, and appealing to our audience. He provided excellent sources and always met his deadlines. Oh, and let me add that Bill is just an all-around great guy. A pleasure to work with and know."